28 August, 2022
Hello friends, Here I am going to write a blog on Post-Truth. Which is assigned by Dilip Barad sir.
Post-Truth
Introduction :
In the social media era, everybody publishes whatever they want. Fake news websites are widely common, publishing lies and fabricated news. Far-right politicians in the post-truth era appeal to emotions and impose personal views; they hide the truth and convince people of what is untrue.
Post-truth is a compound word, which is a word comprised of two words joined together to create a new word with a new meaning.
Meaning :
Denoting circumstances in which people are more likely to accept an argument based on their emotions and beliefs, rather than one based on facts.
We live in an era when people have less patience for facts, data and truths. This era, when emotions and “statements that 'feel like the truth' but are not based on reality” prevail over what is objective and real, is an enormous challenge.
We are repeatedly told these days that we have entered the terrifying new era of post-truth, in which not just particular facts but entire histories might be faked. But if this is the era of post-truth, when, exactly, was the halcyon age of truth? And what triggered our transition to the post-truth era? The internet? Social media? The rise of Putin and Trump?
Examples :
Commercial firms also rely on fiction and fake news. Branding often involves retelling the same fictional story again and again, until people become convinced it is the truth. What images come to mind when you think about Coca-Cola? Do you think about healthy young people engaging in sports and having fun together? Or do you think about overweight diabetes patients lying in a hospital bed? Drinking lots of Coca-Cola will not make you young, will not make you healthy, and will not make you athletic — rather, it will increase your chances of suffering from obesity and diabetes. Yet for decades Coca-Cola has invested billions of dollars in linking itself to youth, health, and sports — and billions of humans subconsciously believe in this linkage.
Conclusion :
The idea of democracy is in a state of flux. An ordinary citizen doesn't know how to read the events that unfold around him. He knows that democracy is a relationship between knowledge and power. But what does he do when the power of truth confronts the truth 18 of power? Post-truth is a traumatic word, a word that pigeonholes beat changes in the democratic society, especially in terms of politics and electoral institutions.
"The truth is, truth has never been high on the agenda of Homo sapiens. If you stick to unalloyed reality, few people will follow you."
Thank you…
